🌟 GM Founders,

Welcome to another Web3 marketing weekly with BCA.

In this week's newsletter, we're looking at how the Pudgy Penguins NFT project waddled its way into mainstream success.

These cute little birds went from just another NFT collection to having their own toys on the shelves at Walmart. How'd they do it?

We'll break down the creative marketing tactics that took Pudgy Penguins from a niche crypto project to a global brand.

🚀 Featured Post: Pudgy Penguin's Web3 Success: A Case Study in Mass Adoption

Luca Netz and Pudgy Penguins are making headlines again as they debut their toy collection in over 2,000 Walmart stores across North America.

​​[Here's the full story]​

This major retail win provides valuable lessons for Web3 projects seeking authentic mass adoption.

A Brand Reborn

Let's back up a sec, though.

When Pudgy Penguins first came onto the scene in 2021, they were just another NFT collection hoping to make it big.

The artwork was adorable—chubby little penguins sliding around with fun hats and sunglasses.

But it wasn't all smooth sliding.

Some shady "rug pull" went down that could've tanked the whole project.

Luckily, Luca Netz helped de-rug the project, getting it back on track.

The new team focused on turning Pudgy Penguins into a brand people could love, not just crypto nerds looking to flip NFTs.

Their content-first approach is a case study in effective Web3 marketing:

• Instantly relatable visual assets: The Pudgy Penguin art and memes have mass appeal beyond just crypto fans.
• Multi-platform distribution: The team spreads content across Instagram, Twitter, TikTok, Giphy, and more.
• Repurposing content: memes become gifs, pictures become wallpapers, all driving traffic back to the core website.
• Converting audiences: The site offers clear calls to action to explore the marketplace.

Results:

A healthy 5.19 ETH floor, Over 100k X followers, 860k+ Instagram followers, 2 billion GIF views, and now, products are on the shelves of the world's largest retailer.

Key Takeaways:

1. Build highly shareable visual content and IP
2. Spread across platforms where your audience is (for instance, using BCA to run targeted ads)
3. Repurpose content formats to maximize reach
4. Drive traffic to convert visitors into buyers

The Pudgy Penguins have proved that blockchain brands can resonate on a massive scale with the right creative approach.

📚 Resource of the Week

Blockchain-Ads Review: How to Target Crypto Users through Ads — Read​

📰 Industry Updates

How 13 Top Brands Are Using NFTs — Read​

Nine bipartisan senators support Elizabeth Warren's anti-money laundering legislation — Read​

Can Bitcoin’s spot ETF approval trigger a $300 billion crypto influx? — Read​

🎉 That’s a Wrap

Thank you for joining our newsletter, The Web3 Marketing Weekly. We hope you found value in this week’s focus. If you did, please consider sharing this newsletter with your network.

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