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Web3 Marketing & Growth Newsletter

Interest-Based Targeting - Available for All Advertisers !

Published 12 months ago • 1 min read

Feature #5: Interest-Based Targeting ​
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​Advertisers at Blockchain-Ads just got a major upgrade.
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the NEW Interest-Based Targeting, you can now Targets users based on what topics or categories they are currently interested in — derived from what they engage with, search, read, or follow.

Interest-Based Targeting

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In addition to Blockchain-Ads flagship WalletPrecision targeting, that is based on people on-chain behavior and activities ,

With Interest-Based Targeting, it’s about what they’re into right now — based on declared or inferred interests (e.g., Trading, Finance, Gaming, DeFi, Forex, Gambling)
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Uses data like:

  • Keywords from pages they visit
  • Page Context Articles read, topics browsed
    Used to tag users by content affinity (e.g., Finance, Tech, Crypto)
  • Interest intensity - Scroll Depth & Dwell Time, How long someone stays on an article
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Interest can be temporary and dynamic — a user may be interested in “ETH ETF” for a few weeks.
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Whether you're running a product launch, scaling user acquisition, or retargeting power users — interest-based targeting helps you reach the right audience, at the right moment, with the right message.

Ready to scale with Blockchain-Ads
targeted advertising?

For Qualified advertisers only, as part of the managed service, Blockchain-Ads Media team will provide tailored suggestions on goals, campaign setup and prepare the designs for the campaign to help you reach your brand maximum potential.
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Blockchain-Ads Team
Ad Network & DSP
contact@blockchain-ads.com
https://blockchain-ads.com/

50 Chin Swee Road #09-04 Thong Chai Building, Singapore, Singapore 169874
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