Feature #5: Interest-Based Targeting
Advertisers at Blockchain-Ads just got a major upgrade.
the NEW Interest-Based Targeting, you can now Targets users based on what topics or categories they are currently interested in — derived from what they engage with, search, read, or follow.
Interest-Based Targeting
In addition to Blockchain-Ads flagship WalletPrecision targeting, that is based on people on-chain behavior and activities ,
With Interest-Based Targeting, it’s about what they’re into right now — based on declared or inferred interests (e.g., Trading, Finance, Gaming, DeFi, Forex, Gambling)
Uses data like:
- Keywords from pages they visit
- Page Context Articles read, topics browsed
Used to tag users by content affinity (e.g., Finance, Tech, Crypto)
- Interest intensity - Scroll Depth & Dwell Time, How long someone stays on an article
Interest can be temporary and dynamic — a user may be interested in “ETH ETF” for a few weeks.
Whether you're running a product launch, scaling user acquisition, or retargeting power users — interest-based targeting helps you reach the right audience, at the right moment, with the right message.
Ready to scale with Blockchain-Ads
targeted advertising?
For Qualified advertisers only, as part of the managed service, Blockchain-Ads Media team will provide tailored suggestions on goals, campaign setup and prepare the designs for the campaign to help you reach your brand maximum potential.
