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Hello Reader!!!

May has been a really crazy month for crypto... and the last week has been the craziest

Here are the HOTTEST topics I came across:

PayPal Picks Solana, and it's HUGE for Crypto 🤯
Trump's now pro-crypto... and Biden too? 🤯
Blockchain-Ads Just Got Even Better 🚀
🙄 Celebrity Coins: do we really need this meta?

PayPal Picks Solana, and it's HUGE for Crypto 🤯

PayPal's not just playing around with its $PYUSD stablecoin – they're launching it on Solana!

This is a massive deal, and here's why:

PayPal = Mainstream: They've got a ton of users, and bringing them into the Solana ecosystem is a major step towards crypto adoption.
Solana = Speed Demon: PayPal didn't pick Solana by accident. They want a fast, scalable blockchain, and Solana is exactly that.

But this is just the tip of the iceberg. A whole wave of Web2 giants is riding the Solana hype train:

Stripe: They're enabling USDC payments on Solana across over 1.3 MILLION websites. That's real-world adoption, folks.
Visa: Their stablecoin settlement is now live on Solana, handling 5,000 transactions per second.
GMX & LayerZero: These two heavy hitters (a derivatives exchange and a cross-chain protocol) just launched on Solana.

In short: Solana is on fire, and it's not just about the hype. It's about bringing real-world use cases to a fast, efficient blockchain. Buckle up, $SOL holders, this is just the beginning.

Trump's now pro-crypto... and Biden too? 🤯

Oh hoy, how fast we went from: Anti too Pro-crypto.

I seems like Donald Trump has had a change of heart when it comes to cryptocurrencies

What is important here is what the crypto community is overjoyed. He endorsed crypto and BTC !

And it appears that going "pro-crypto" has been a strategic move...

Despite being found guilty in his court case, the man is still riding high on the support of his fans.

And you'd think that's enough drama for one week

... but, it's crypto so,

President Joe Biden has also decided to hop on the crypto bandwagon... after several years of being anti-crypto.

It's almost like they're saying, "Hey, what ever it takes to get the votes"

The upside: National level acknowledgment on Crypto and the high % of holders in US and regulation expectation.

But is it all just bullshit?

Blockchain-Ads Just Got Even Better 🚀

The team have been busy upgrading the platform to help advertisers get the most out of their campaigns.

Here's what's new:

Upgraded targeting and optimization features let you zero in on your ideal audience for maximum results.
New publisher-level and country-level reporting give you the insights to fine-tune your strategies.
Web3 Optimisation tools give you even more control over your campaigns, allowing mid-campaign adjustments.

Check out the platform now to see how these updates can supercharge your Web3 marketing!

Get started

🙄 Celebrity Coins: do we really need this meta?

Here's the Lowdown:

Z-Listers Gone Crypto: From Iggy Azalea to Rich The Kid to even Davido, everyone's jumping on the memecoin train.
Pump and Dump Central: Most of these coins are blatant cash grabs. Davido raked in $500k in 11 hours!
The Mastermind: Apparently, one guy's behind a bunch of these launches. He's probably laughing all the way to the bank.

Why It's a Problem:

Reputation Wrecker: These scams give crypto a bad name. Newcomers get burned, and they never come back.
Adoption ≠ Shilling: If celebs were REALLY into crypto, they'd be using it, learning about it, promoting legitimate projects.

In short: This celebrity coin craze is a short-lived fad—we’ve seen it happen before. Ignore the hype, focus on REAL projects, and don't let these grifters tarnish the whole crypto space.

Marketing Insights

Let's break down the acquisition strategy Coinbase, used to reel in thousands of new traders in Southeast Asia.

Stats:

New Traders: 3,896 🚀🚀
Total Transactions: 33,303 🤯
Trading Volume: A whopping $8,129,653 🤑
Ad Spend: Just $65,455 (That's an average lifetime value per trader of $1,380! 🤯🤯)

Here's how they did it:

How Coinbase Scored 3,896 High-Value Traders

Coinbase wanted to boost its user base in Southeast Asia (SEA) – and they did it with a bang.

Read article

See you all next time!

Great job, awesome readers. Vlad has left the building.

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