P.S. We're always looking for ways to make our platform even better. What other marketing tools would YOU like to see?
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Hit reply and let me know!
π€ Hugo Boss in Web3: Bold Move or Big Flop like Starbucks?
Hugo Boss just announced its new "HUGO BOSS XP" program...
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Will it succeed where Starbucks, Nike, and Lacoste failed?
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I'll come to that answer in a second... Walk with me:
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1. HBXP replaces its old loyalty program, mixing traditional points with NFTs for exclusive access and experiences.
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2. Hugo Boss is opening this up to ALL customers, not just crypto nerds like Lacoste or Starbucks did.
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3. Polygon Labs and Epam Systems are handling the blockchain and wallet side of things.
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The Big Question: Will It Succeed?
Can't say for now.... Many brands have tried (and failed) with Web3 loyalty as a marketing strategy. Let's see if Hugo Boss can crack the code this time.
π€ Apple Intelligence: good or bad?
Apple just dropped a bombshell: they're integrating ChatGPT on your iPhone, iPad, Mac...the whole Apple ecosystem.
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But with a twist β it's called "Apple Intelligence," and theyβre saying its all about privacyβ¦
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Apple swears they won't be storing your requests or exposing your IP address... unlike Google and Microsoft.
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But the reality of AI is messy.
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And Musk thinks Apple's privacy claims are "patently absurd" once your data is in OpenAI's hands.
We know that these big companies are taking our data whether we like it or not.
Great job, awesome readers. See you in the next one, and in the meantime, keep pushin!
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